KNÖTRA

Handmade Clothing

Global

​​​​​​​ The brief

Knötra is a premium handmade clothing brand dedicated to celebrating the art of slow fashion. The mission was to craft a visual identity that reflects the brand's values: timeless design, unparalleled craftsmanship, and sustainability. The challenge was to strike the perfect balance between modernity and tradition, creating a look that resonates with discerning, style-conscious customers.

Knötra isn’t just about clothing—it’s about weaving stories of care, quality, and authenticity into every piece. The goal was to create a brand that feels as personal and enduring as the garments themselves, evoking trust, warmth, and sophistication.

The design

The Knötra identity is a blend of simplicity and refinement, embodying the brand's ethos of quiet luxury. At its core is a distinctive logo that combines a contemporary sans-serif font with subtle, handcrafted details. This design choice bridges the gap between the modern appeal of minimalism and the timeless charm of artisanal work.

The color palette reflects Knötra’s philosophy, featuring earthy tones like rich sand, muted bronze, and deep teal. These shades evoke warmth and grounding while maintaining an understated elegance. Typography plays a pivotal role, pairing sleek sans-serif fonts with elegant serifs to symbolize both strength and sophistication.

Every design decision, from packaging to digital layouts, ensures that the brand’s identity is cohesive, versatile, and effortlessly stylish. Knötra isn’t just a clothing brand—it’s a celebration of craftsmanship, intentional living, and enduring design.

If you're inspired by my work on Knötra​​​​​​​, I'd love to hear from you! Whether you have a project in mind or just want to share your thoughts, don’t hesitate to get in touch.