✏️ Introduction

mlt. is an Abu Dhabi based food truck and restaurant, they requested us to revamp their existing website in addition to help them ideate new features to improve the business

👀 Project Details

Timeline: January 2024 - March 2024

My Role: UI/UX Designer

Deliverables: Wireframe, User research results, Design System, Website UI design and prototype

😐 The Problem

Currently, the business' online presence is mainly on social media, and it has seen good success on that front, but that means that more people want to try the food but have to either go the restaurant/food truck location or order through a food delivery app (causing a price hike)

👴🏼 Old Website

On first glance, we can see multiple issues with the old design

Those were some of the issues found in the website and in conclusion of the review we found:

📉 Current State

Currently the website has no visitors and no repeat customers, most customers prefer to use the social media accounts to get the latest information and either order from a third party delivery app or go to truck/restaurant physically

🧠 Brainstorming

We started out with few sessions of brainstorming to define the users':

✏️ The Wireframes

as you can see below, we have upgraded the concepts quite a bit

💫 Adding the Branding and the Magic Touches

Now we updated the homepage to be closer to the brand identity(modern and exciting).

⚡️ Quick Highlights

Hero Section

Suggestions for your next oder

Discover the different location in style

See what the customers had to say about the experience

Write your own review and earn points to use on your next order

🧐 The Results

We got great results from testing this new homepage, customers were more excited to interact with the brand and discover new events and food provided by mlt.

Until now we can only share with you the design of the homepage, until the client clears us to show further pages(Stay Tuned!)

💻 Prototype

Get a nice feeling by testing the Homepage first hand in this Prototype which we will keep updating

Conclusion

it was a great project with a lot of details to take care of and a lot of fun to have(and hunger to feel🍔)

if you like what you have seen feel free to contact me or visit my Design Studio's Webiste

🌐 Visit my Design Studio's Webiste

https://contnue.com/

📅 Book an introduction meeting

https://zcal.co/i/F1zlenSk