Content Strategy

Managed content strategy, virality, and ROI for multiple client accounts, ensuring alignment with client goals and GrowthMasters frameworks.

Monitored and analyzed content performance, making data-driven adjustments to optimize results and achieve KPIs.

Conducted bi-weekly performance checks and created monthly reports to communicate progress and insights to clients.

Stayed up-to-date on industry trends and incorporated relevant insights into content strategies.

Developed engaging and high-performing content stems that resonated with target audiences and fostered brand narratives.

Acted as the client project manager, ensuring timely and effective communication and execution of tasks across internal teams (graphic designers, writers, posting team).