How do you show GTM work when GTM work doesn’t look like a polished “after” photo? Most of it lives in: - tables - scoring rubrics - enrichment logic - messy iterations - screenshots and Loom's I can’t post - docs I shouldn’t post (because… confidentiality) So when I finally share something like my De-Classified Clayback, it’s not me trying to be mysterious. It’s me trying to translate what I actually do into something you can see. And if you’re a strategist / operator / marketer who’s also been hiding behind “I can’t share this”… I get it. This post is my reminder (and maybe yours too): I’m allowed to show the craft, even without a polished picture or a perfect slide deck. Sometimes the most honest GTM work looks like THIS.

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Content Strategy

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Brand Research

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New AI-Based SaaS Marketing Platform Experiment

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Fernanda Fruett

B2B GTM & Content Strategist