Giftify MVP Development and Launch

Role: Co-Founder | Product & Project Manager Period: Aug 2023 – Nov 2024 Link: @giftify_quest on Instagram

Overview: Giftify is a digital platform that allows users to create personalized, gamified greetings and emotional quests for loved ones — combining playfulness with emotional depth. The goal was to test the market fit for emotionally intelligent gifting formats and explore scalable digital offerings in the greeting/relationship space.

🧠 Product Strategy & Validation:

Conducted extensive market and competitor research

Designed and validated the product concept through customer interviews

Tested multiple monetization and acquisition hypotheses

Built and analyzed unit economics to guide MVP scope and pricing

🛠 MVP Delivery & Team Management:

Recruited and managed a cross-functional team of 6 developers and designers

Defined core features and created a clear MVP roadmap

Oversaw day-to-day development with milestone tracking and agile planning

Led multiple rounds of user testing to iterate on UX and functionality

🚀 Launch & Results:

Released the first working version of the platform and completed several client orders

Collected direct feedback from real users to guide product iterations

Participated in a startup project tracking program to benchmark traction and team dynamics

While the platform showed early promise and generated interest, we paused active development after facing challenges with repeat sales and identifying scalable adjacent products. The project delivered valuable insights into emotional-product market dynamics, digital gifting behavior, and product-led growth strategies.