Automating Content & Campaign Management for a Marketing Team

Client Challenge: The marketing team tracked blog posts, social media content, and campaign tasks in Google Sheets. As the team grew, they faced:

Missed deadlines for content publishing

Disorganized status tracking

No easy way to see what was delayed or who was responsible

My Solution: I built a content calendar automation using Google Apps Script:

Auto-reminders via email/Slack for upcoming or overdue content tasks

Status tracking with color-coded labels: “Planned”, “In Progress”, “Needs Review”, “Published”

Weekly summary reports sent to the marketing lead with late items and blockers

Timestamped logs for every status change to monitor bottlenecks

Cut content delays by 70%

Improved team visibility and accountability

Simplified campaign planning and handoffs between writers, designers, and approvers

Tools Used: Google Sheets + Apps Script + Gmail + Slack integration