This was a holiday campaign created by Heights for J. Michael, featuring a Christmas countdown with daily gift ideas and product highlights shared on social media and YouTube.

I worked on the visual side of the campaign, designing the graphics and creating all the animations for the video series. The goal was to keep things festive, stylish, and consistent across all posts, using branded elements, motion, and typography to bring the content to life.

To bring the campaign into the retail environment, I designed a set of in-store materials that echoed the festive look and feel of the digital content. These included door hangers, an A-frame sidewalk sign, table signage, and window decals.

The window decals were designed to catch the eye from outside the store, using bold festive graphics and campaign messaging to draw people in and build excitement for the Christmas countdown experience inside.

Door Hangers Designed to grab attention at the store entrance, the door hangers featured cheerful graphics that introduced the countdown theme and welcomed customers into the holiday shopping experience.

A-Frame Sign Placed outside the storefront, the A-frame sign acted as a visual teaser, inviting passersby to discover J. Michael’s festive gift selections. The design followed the same illustrated language used across the campaign.

Table Sign With bold typography, illustrated accents, and a clear festive message, it served to highlight the countdown dates and encourage shoppers to engage with the weekly style guides and holiday gift picks. The visual style echoed the overall campaign’s charm, playful, elegant, and distinctly seasonal.

I designed a series of graphics for social media that supported the advent calendar concept in a playful and eye-catching way. The designs blended illustrated elements with photography, creating a vibrant, scroll-stopping look and feel. Each piece was crafted to reflect the holiday spirit while maintaining brand consistency and clarity across platforms.

For this holiday campaign, I was in charge of designing all visual assets and animating the daily countdown videos for J. Michael’s Christmas Style Guide. The series, shared on YouTube and social media throughout December, featured a festive, elegant look to highlight curated gift ideas and fashion picks leading up to Christmas.

Each video was built around a voiceover script and designed to maintain consistency across the campaign, using animated typography, branded elements, and smooth transitions to bring the content to life in a fun and engaging way.

As part of the campaign, I also designed a set of banners for the J. Michael website and an email marketing push. The visuals followed the same festive and elegant style, with a focus on clarity, consistency, and quick impact across digital platforms.