Product Design for RevenueOS | B2B Dashboard
Suleiman Omoruyi
RevenueOS: Turning "Churn Anxiety" into "Retention Action" ⚡- A Product Design Case Study
How high-density visualisation saves founders from the "Silent Leak."
RevenueOS
The "Black Box" of Churn.
Every SaaS founder knows the feeling: You wake up, check Stripe, and see a customer has cancelled. The revenue is gone, but the reason is a mystery.
Was it price? A bug? Poor support?
Most dashboards only show you the corpse (the churned user).
I designed RevenueOS to show you (in 2 parts) the symptoms while the patient is still alive.
Part 1a - The Command Centre (Main Dashboard)
The "Cockpit" View.
Founders don't have time to analyse 50 rows of data. They need a "Pulse Check."
Instead of burying the lead, I created the "Business Health Battery" (94%). It borrows from consumer UI (like a smartphone battery) to give an instant, emotional signal of safety.
If it’s green, keep building. If it’s yellow, stop and fix the leak.
Walk with me...
Part 1b - The Early Warning System (Churn Overview)
Moving from "Obituary" to "Forecast."
Most analytics tools are, in effect, business "obituaries." They tell you who died (churned) last month. By then, it’s too late to act - pun intended :)
I designed the Churn Overview to function as a weather radar, not a history book.
Separation of State: I visually separated "Churned" (Red/Past) from "At Risk" (Yellow/Future). This forces the founder to focus their energy on the savable accounts.
Prioritised Threat List: The "At Risk" list doesn't just show names; it sorts them by Revenue and Risk % Impact ($2,500 vs $800). This ensures the founder isn't wasting time saving a low-value user while a whale walks out the door.
Leading Indicators: The "Behavioural Signals" section (right panel) aggregates the reasons for the risk (e.g., "Login frequency decline: 81%"). It answers "Why?" before the user even asks.
Moving on...
Part 1c - The Recovery Protocol (The Drill-Down)
From Diagnosis to Cure in One Click
In traditional workflows, identifying an at-risk client is just the start of a headache. The founder usually has to dig through support logs, check Stripe for billing dates, and find the CEO's email in a CRM. Friction kills recovery.
I designed the Drill-Down view to be a self-contained "Emergency Room." It doesn't ask the user to leave the screen; it brings the context to them!
Instant Diagnosis: The card correlates separate data points to tell a story. "Usage dropped 45%" + "Card Expiring" isn't just data; it’s a clear narrative of disengagement.
Prescriptive Action: The interface reduces decision fatigue by offering the exact lever needed to save the account. The primary action isn't "View Profile"—it is "Email Sarah (CTO)."
The Result: We turn a complex investigation into a 5-second decision!
To the next part...
Part 2 - From "Blank Slate" to "Mission Control" in 60 Seconds
The most dangerous moment for a SaaS product is Day 1. If the dashboard is empty, the user churns immediately.
I designed the onboarding flow not as a data-entry task, but as a calibration session.
The welcome screen (above) uses immediate social proof ("Join 500+ founders") to eliminate buyer's remorse before they click a single button.
Connect Revenue
Tracking Data
Integration screens (Connect Revenue and Tracking Data) prioritise "Read-Only" language to build trust, offering one-click connections to Stripe/PayPal to populate the dashboard instantly.
The crucial moment is the Goal Setting Slider
Instead of typing a number into a boring form, the founder physically drags the slider to their revenue target (e.g., $83k/mo).
Why this matters: This input isn't passive; it calibrates the entire dashboard. The "Health Battery" on the home screen is calculated relative to this number.
It makes the dashboard feel personal from the very first login.
To wrap it up...
Before RevenueOS, founders treated churn as a mystery to be solved after the fact.
By combining high-density data visualisation with predictive behavioural signals, RevenueOS shifts the mental model from Reactive ("Who left?") to Proactive ("Who needs help?").
It turns the chaotic noise of subscription metrics into a clear, quiet signal:
Keep Building.
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Posted Feb 14, 2026
Designed RevenueOS, a SaaS tool for proactive churn management through engaging data visualisation and a logical triage flow that stops churn before it occurs.
