Visual Design — Web3 Finance

Gerson Granados

Brand Designer
Graphic Designer
Visual Designer
Figma
Notion
The Graph
Edge & Node is a company that plays a significant role in advancing the Graph Protocol, which is an indexing and query protocol for blockchain data. As a core development and infrastructure provider, Edge & Node contributes to the ecosystem by building and maintaining critical components and services. They offer tools and infrastructure that enable developers and users to interact with blockchain data efficiently and effectively. Through their efforts, Edge & Node helps enhance the scalability, reliability, and usability of the Graph Protocol, fostering the growth and adoption of decentralized applications built on top of it.

As a Visual Designer at Edge & Node, my primary role was to create compelling and user-friendly designs that enhanced the overall user awareness of our decentralized data protocol The Graph.
I ensured that my designs aligned with guidelines and maintained consistency across different products and platforms, creating a visual language that represented the company's values and enhanced the overall user experience. My focus was on establishing clear information hierarchies, smooth interactions, and visually engaging components that facilitated user engagement and comprehension.
Documentation in design system for brand and visual design alignment
Documentation in design system for brand and visual design alignment

Based on the insights gained from user testing, I iterated on my designs to continually improve — Throughout the design process, I maintained open communication with the development team and other stakeholders, providing clear design specifications, guidelines, and assets to ensure smooth implementation and consistency between design and development.
The task involved establishing clear information hierarchies, smooth interactions, and visually engaging components to facilitate user engagement and comprehension. Iterative design improvements were made based on user testing insights. Collaboration with the development team and stakeholders was maintained through open communication, providing design specifications, guidelines, and assets for smooth implementation.

Expand on the existing robust system by creating new situational standards
Expand on the existing robust system by creating new situational standards
I took charge of crafting a visual language that reflected the company's values and enhanced the overall user experience. They focused on establishing clear information hierarchies, smooth interactions, and visually engaging components to facilitate user engagement and comprehension.
I iterated on their designs based on insights gained from user testing, ensuring continuous improvements. Open communication and collaboration with the development team and stakeholders were maintained, providing clear design specifications, guidelines, and assets for a seamless implementation process.

The world of cryptocurrency is an exciting and inspiring realm that is constantly revolutionizing traditional industries and shaping the future of technology. It creates an environment that fosters innovation, decentralization, and financial inclusivity, opening up new opportunities for people all over the world.
What truly sets the crypto space apart is the vibrant and diverse community it attracts. People from different backgrounds, including developers, designers, investors, and enthusiasts, come together to share knowledge and collaborate, driving the space forward. The sense of community and collaboration is inspiring, pushing individuals to push boundaries, experiment, and create extraordinary things.
Moreover, the crypto space is a hotbed of technological advancements. Blockchain technology, the backbone of this space, offers unrivaled security, transparency, and immutability. Smart contracts and decentralized applications (dApps) have the potential to revolutionize governance systems, supply chains, and data management across various industries. Witnessing the transformative power of these technologies firsthand is an exhilarating experience that fuels the desire to contribute to this ever-evolving landscape.
Working as a Visual Designer in the crypto space, specifically at Edge & Node, was an incredible opportunity to contribute to a cutting-edge project and be part of a community that values innovation, collaboration, and disruption. The continuous learning, camaraderie, and the ability to shape the future of technology made it a truly wonderful and inspiring experience. The crypto space has unlocked a world of possibilities, and it continues to fascinate me, driving me to explore new frontiers and create meaningful designs that shape the future of decentralized systems.

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