Studies have shown that people prefer to be marketed to using video content.
HubSpot noticed that 72% of the audience would watch video content rather than learn about the product from other types of content.
As stated by Invisa, video has also been proven to increase information retention, with viewers retaining 95% of a message when delivered through video.
Competitors create 2D videos, expressing the essence of brands in a user-friendly manner. But they exclude 3D content, because providing this level of product requires time, strong creative direction, and a large budget.
We decided to create a 3d video with detailed depth, space, and texture. We created a representation of the product in a 3D animated space within a video that shows the functions and purpose of the product and its services.
With a 2D video, there are limits and complications in making the same effect that 3D animation takes on seamlessly.