SKYY

In the months leading up to the Supreme Court’s decision on whether to legalize marriage equality, SKYY Vodka/Freedom to Marry wanted to make the issue go viral via their #toasttomarriage campaign.

To place the issue of marriage equality squarely in the mainstream, I created slogans and digital assets referencing classic music — “Let Love Rule,” “A Love Supreme ” — and citing overwhelmingly supportive polls on the issue. The work was widely shared on social media, signs, stickers and T-shirts.