Legacy
Michael Martin
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Posted Dec 10, 2024
For North America's largest digital fertility clinic, I've created record-setting paid ads, organic social, email campaigns, long-form articles, and more.
For the largest male fertility clinic in North America, I have written:
• the #1 and #2 best-performing paid ads in company history
• segmented email campaigns, including a Black Friday email campaign that doubled projections and tripled YOY revenue
organic social assets that regularly increased engagement 5x-10x
long-form medical content that contributed to 30% SEO improvement
white papers and stakeholder communications
Paid ads
Paid ads: Problem/solution
Paid ads: Value props + us vs. them
Organic social: Meme style
Organic social: Educational