Overview. A 28-second neon line-art promo for Pacely, a concept fitness-pacing app. The whole piece is drawn in glowing line animation: a runner, a route, a pulse line and the app UI, all in one continuous stroke style. Concept piece, not a commissioned client project.
Goal. Make a 9:16 promo that stops the scroll in the first second and explains the product (pace tracking that keeps you on target) without a single word of voiceover.
Challenge. Line animation looks cheap when the strokes are flat and the timing is even. Every stroke needed a draw-on, a glow bloom and a reason to be there, and the camera had to keep moving so a 2D style still felt alive.
Solution. Illustrated the frames, then built them in After Effects with trim-path draw-ons, layered glow, a pulse that beats to the music and a continuous camera move. Closing lockup and store call to action. Sound: soft synth bed, click and pulse hits on the beat.
Outcome. A 28-second mute-friendly promo in a style that travels: the same neon line system works for fitness, finance, music and wellness apps.
0 likes · 7 views · Oct 24, 2026
28s neon line-art promo for Pacely, a concept pacing app. Trim-path draw-ons, layered glow, pulse synced to the beat, continuous camera move. After Effects.
