Overview. A 64-second motion-graphics story ad for the adidas Samba, told entirely in animated type and cards. No footage of a person: the story is carried by kinetic typography, colour blocks, price counters and the product on a clean background. Spec piece, not commissioned by adidas.
Goal. Prove that a story ad can hold attention for a full minute with text and motion alone, in the editorial, zine-like style brands use for launches and relaunches.
Challenge. 64 seconds of pure type is easy to make boring. Every line needed its own move, the pacing had to follow the voice beat for beat, and the product had to arrive late and land hard.
Solution. Script to screen in After Effects and Premiere: word-by-word type animation synced to the voiceover, a ₦186,000 counter, highlighted keywords, hard cuts on the beat, the Samba revealed on a cream background with a studio shadow, and a sound design built from clicks, pops and a bass hit on the reveal. Delivered 9:16 for Reels and TikTok.
Outcome. One minute of retention-first motion design: typography, pacing and sound doing the selling. The same system rebuilds launch films, brand manifestos and founder-story ads.
0 likes · 2 views · Oct 24, 2026
64s motion-graphics story ad for the adidas Samba (spec). Kinetic type, colour blocks, price counter, product reveal, cut to the voice beat. AE + Premiere.
