Overview
A 27-second motion-graphics app promo for Pacely, a running app I made up for this concept. Bold colour blocks, animated phone screens and punchy type take the viewer from "Run at your pace" to the download button. Concept ad: Pacely is not a real app.
Goal
Show the kind of app ad software and fitness brands run on social: clear, fast and easy to understand for someone who has never seen the product.
Challenge
Explain four features (live pace, streaks, weekly progress and friend challenges) in under 30 seconds without it feeling crowded, and keep every screen on brand.
What I did
Wrote the script around one idea per beat: pace, streaks, progress, friends.
Designed the brand: logo, colour palette, type and the phone UI screens.
Animated the screens, charts, badges and kinetic text so each scene flows into the next.
Cut it to a beat with clicks and pops on every tap, then ended on a clear logo and download card.
Result
A 27-second vertical app ad ready for TikTok, Reels and Meta
Four features explained in under 30 seconds
Concept ad: Pacely is a made-up app
0 likes · 2 views · Oct 23, 2026
Concept ad for a made-up running app. A 27s motion-graphics promo with animated phone screens, kinetic type and four features in under 30 seconds.
