Overview. A 32-second launch video for gradi, a concept weather app. Built entirely in motion graphics: UI screens, animated weather icons, type and colour transitions, no live footage. Concept piece, not a commissioned client project.
Goal. Show the app's three core screens and one idea ("weather that fits your day") in under 35 seconds, in a format that works as a launch teaser for App Store, Instagram and X.
Challenge. App launch videos die when they turn into feature lists. Every screen had to arrive with motion that explains it, and the whole piece had to feel like one continuous glide rather than a slideshow.
Solution. Designed the UI mockups, then animated them in After Effects: device-free screen transitions, icon morphs (sun to rain to night), smooth easing throughout, a short type lockup for the name and one closing call to action. Clean sound design from UI clicks and soft tones, no music bed required.
Outcome. A 32-second launch video that reads at a glance on mute and in feed. The same system adapts to any app launch, feature update or product teaser.
0 likes · 2 views · Oct 24, 2026
32s motion-graphics launch video for gradi, a concept weather app. UI screen transitions, icon morphs, type lockup and CTA. After Effects, no live footage.
