Yoga with Latu: a trilingual site that books trials on WhatsApp

A trilingual website that turns visitors into WhatsApp free-trial chats for a live online yoga program. Client project, 2026.

Latika teaches live yoga to women over Zoom, in Hindi, in small batches of twelve. Most of her students come from Instagram, where she posts her reels.

She needed a site that does one job: take someone who just watched a reel and get them to message her on WhatsApp for a free three-day trial. No accounts, no checkout, no friction.

Her audience reads Hinglish as often as Hindi or English, so the site speaks all three. Every headline, price table and FAQ is written for each language, not machine-translated.

Every call to action leads to the same place: a pre-filled WhatsApp chat. A small API logs each click, so I can see which sections start conversations.

Three languages, one voice. English, Hinglish and हिंदी, switchable anywhere, with the same warmth in each.

WhatsApp is the checkout. Pre-filled chats from every section, tracked by an Express API so the funnel is measurable.

Built for the phone in her student's hand. Mobile-first, light and dark modes, batch timings and fees that read at a glance.

Trust, shown not told. National gold medal, MA in Yoga, NET qualified and her reels, placed where a doubtful visitor needs them.

The site is live at yogawithlatu.in in three languages, with click tracking on every WhatsApp button, so the next version will be driven by real numbers.

Stack: Next.js 14, next-intl, Tailwind, Express 5, PostgreSQL, Turborepo. Full case study: hansrajsaini.com/work/yoga-with-latu