Purr Shop is a Venezuelan store that sells handcrafted apparel, candles, accesories, and decorations with themes that go from cute christmas designs to geeky fandoms. They wanted a brand concept that would represent their spirit and align with their audiences.

Choosing the colors was the first step, the palette embodies both the cute and the rebel side of brand. With brand colors ready it was the time to design the mascot, using simple shapes to create a cartoony and expressive cat with a slightly metalized texture using a matcap layer.

Text was the last step, designed to show different textures according to the angle. It has a soft front using the brand colors but as the user moves around the image more lights and textures are revealed.

A small animation was made to be a presentation card for the client's Social Media.