Lumina is a windows designer and cleaner. Their goal was to provide more than just another installation and cleaning service, they wanted to sell the sensory experience that the right window in the right conditions can provide. Using light and views to transform an entire building into a hub for inspiration.

To achieve this I implemented a design that is heavy on textures and movement, different transparencies shape the overall feeling of the design just as light entering through a window.

The Hero section starts with a view from the outside. Both residential and business clients can see the narrative symmetry that connects the interior with the exterior, the presence that their home and/or business will impose over its space. Not just glass, but an active ingredient of their branding and atmosphere.

This simple yet strong introductory line that along with the text blends with the light from the background as glass letting the landscape inside the room sells the main benefit of Lumina's service. A beautiful frame turning a simple view into an scene of their life.

And immediately after the social proof provided by the logos of happy clients we dive into the unique value proposition. Animated 3D Graphics showcase the value of well designed windows as they let external scenarios enter the room through the frame.

A window to past projects presents the visitors directly with the view from inside Lumina's work

And beyond what the narrative can say, the testimonial of Lumina's past customers are what turns a narrative into trust.