Tiburon is a brand of workout supplements. This project had two parts, the first one is a web design work I covered in another post, the second was the modeling and animation of 3D assets to represent the brand and use as part of the website.

The goal was to represent their products from within the natural environment that inspired the message behind the brand. It all started with an encounter with the majestic sharks and their constant motion, so the model had to represent both the freshness of the seawinds and the energy behind their movement.

It all starts with the water.

Starting with a simple flat surface layer after layer of color, shades, and shape it turns into the ocean of power described by the brand. A blue spotlight highlights the energy transition between the greyish blue and the full motion of the waves animation.

The text is the second step, the introductory message that will serve as header as the user has their first impression of the website. Slightly protruded text with glass layers to react to the light of the setting as it moves backwards leaving space for the star of the show.

Tiburon Pre-Workout emerges from that same ocean of power splashing the screen with droplets of water while some remain over the container.

Interaction is a vital part of user experience. The container, the sky, and the lights react to hover events showing the colors of the brand and allowing the user to open their first bottle of Tiburon Pre Workout as the occasional shark swims by.

But it doesn't end there.

Individual models were made for each product type.

You can explore the full model in this link