Automated outreach & AI content generation at scale

Adamant Ventures · Venture Firm · 2024–Present

100% AI-personalized outreach

0 Manual drafts required

∞ Scalable without headcount

GoHighLevel contacts

New lead trigger

Personalized email drafts

Auto follow-up logic

Prompt library & A/B

The team was writing outreach emails manually for every prospect — each one requiring individual research, custom personalization, and a unique angle to feel human. At volume, this was unsustainable.

Emails started sounding templated, response rates dropped, and the only way to scale was to hire more people to write more emails. There was no system for testing which messaging angles worked best, and no feedback loop between outreach performance and content strategy.

I built a Zapier workflow that triggers whenever a new prospect enters the GoHighLevel CRM. It pulls the prospect's profile data — name, company, role, industry, and any enrichment data from the research pipeline — and sends it to the OpenAI API along with a custom prompt template.

The prompt is designed to generate a personalized, human-sounding email draft unique to that recipient, referencing specific details about their company and role so it never reads like a mass email.

All prompt templates are stored and version-controlled in Notion, which also serves as the A/B testing layer — I set up a system where the team can create, tag, and rotate different messaging angles, then track which templates generate the highest open and reply rates.

The generated drafts feed directly into GoHighLevel's email sequence engine, which handles automated follow-ups on a timed cadence. The entire flow runs hands-free from the moment a prospect enters the CRM to the final follow-up email, with zero manual drafting at any stage.