John owns a construction logistics company operating in Sampit,Indonesia. His vision for the company is to accelerate development growth in the region, targeting the Property Developers, Construction Contractors, and Infrastructure Industry. His services encompass various aspects:

John's company specializes in Construction Material Transportation, delivering essential building materials like cement, bricks, sand, steel, lumber, and more directly to construction sites. Additionally, they provide Warehousing facilities, ensuring secure storage for construction materials pre and post-delivery. Their Inventory Management expertise guarantees the timely availability of construction supplies.

Furthermore, John's company excels in Distribution Services, effectively organizing transportation from suppliers to construction sites through optimized delivery routes. Integrated Logistics is a hallmark, offering comprehensive solutions in transportation, storage, inventory management, and distribution of construction materials.

John envisions a bold, trustworthy logo that symbolizes his company's commitment to construction logistics. He desires a strong, upright logo incorporating a tire, representing the company's domain in construction logistics. The logo aims to exude reliability, strength, and steadfastness.

Property Developers: These companies are involved in developing various construction projects such as residential complexes, shopping centers, office buildings, and other public facilities. They require logistics services to ensure timely and efficient transportation of construction materials to their project sites. Partnering with them allows logistics companies to support and contribute to the successful completion of these large-scale developments.

Construction Contractors: Individual contractors or construction companies are responsible for executing construction projects. They rely on logistics services for the timely delivery of materials and equipment to the construction sites. Offering efficient and reliable logistics solutions is crucial for their operations, ensuring seamless workflow and project completion within deadlines.

Construction Material Suppliers: Suppliers of construction materials like cement factories, brick manufacturers, timber suppliers, steel mills, and other construction material providers require logistics services for the distribution and storage of their products. Logistic companies' partnership is vital to manage the transportation and storage efficiently.

Infrastructure Projects: Large-scale infrastructure projects such as road construction, bridge building, ports, airports, and other public ventures often require extensive logistical support for the transportation of materials and equipment. Catering to these projects allows logistics firms to contribute to critical national infrastructure development.

Property Owners: Individual property owners or organizations seeking renovation, repair, or maintenance services for their buildings or properties also require logistic services. These services facilitate the timely delivery of construction materials and equipment necessary for property upgrades or maintenance tasks.

Bold

Tustworthy

Tire Logo Elements

Reiliability

Strength

Steadfastness

The first step we took to kick off our project involved developing a mood board for visual inspiration and ensuring alignment with the project's guidelines.

Here are the initial two mood boards that were sent to the client.

After some time, John finally selected several types of logos that he deemed suitable and relevant to what he desires for his company's logo as a reference and inspiration for his own logo.

Let's get started with the fun part! After looking at the mood board, I started designing using dark and bold elegant colors in mind. I filled my Illustrator artboards with various fonts and explored how I could personalize the text.

I always begin my designs in black and white. Starting with color might make me biased towards a specific font just because of the color itself.

After discussing for a while, John chose a font that was interesting to her, namely a font called Hussar Bold. John chose this font because she thought it would be suitable to combine with her company's Monogram-themed Logo design.

It's time for me to kick off the initial stage of sketching the logo as requested. I'll be using the Hussar Bold font as a reference to create a logo that aligns with their preferences at this early stage.

As I begin the logo design process, I'll utilize the Hussar Bold font as a guide to ensure the logo matches their desires. This step marks the beginning of crafting the initial sketches in accordance with their specifications, aiming to fulfill their vision for the logo.

After discussing and deliberating for a while about the initial sketches for the STARCO logo, we eventually settled on the final design derived from those sketches. Now, it's time for me to proceed with creating its digital version.

Following our discussion on various sketches envisioning the STARCO logo, we've reached a conclusion and finalized the design. It's now my turn to Creating these ideas into a digital format for the next phase of the logo creation process.