Stackz

Brand identity and character-driven visual system for an iGaming platform. The project focused on building a bold, energetic brand language and a scalable character system for a competitive entertainment product.

I led visual identity, working across brand foundations, character design, and platform visuals.

Developed a complete brand identity system, including logo, typography, vibrant color palette, and usage guidelines

Designed an AI-generated characters library used across the platform and marketing materials

Defined a character-driven visual direction for key platform touchpoints, including hero sections and core screens

Created marketing assets and templates aligned with the brand and character system

The project resulted in a distinctive, high-energy brand system that stands out in the iGaming space while remaining flexible for product growth and marketing needs.