Lifty.io

Liquidifty pivoted from an NFT marketplace to a Web3 gaming platform. To keep brand recognition, we refreshed the identity instead of a full rebrand – keeping the [L] emblem, adding playful textures, and shortening the name to Lifty. I led the design team in creating a new brandbook with vibrant colors, pixel patterns, gamer-friendly icons, and 3D assets. We rolled out the new system across all touchpoints: social media, website, merch, video, in-game badges, and more.