Lifty.io
Ilia Kucheriavy
Liquidifty pivoted from an NFT marketplace to a Web3 gaming platform. To keep brand recognition, we refreshed the identity instead of a full rebrand – keeping the [L] emblem, adding playful textures, and shortening the name to Lifty. I led the design team in creating a new brandbook with vibrant colors, pixel patterns, gamer-friendly icons, and 3D assets. We rolled out the new system across all touchpoints: social media, website, merch, video, in-game badges, and more.
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Posted May 21, 2025
Led a brand refresh for a Web3 gaming platform, creating a playful new identity with vibrant visuals, 3D assets, and rollout across all key channels.
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Timeline
Dec 1, 2022 - Jul 1, 2023
