LISA

Digital platform for medical clinics. The project focused on building a clear visual and brand system for a healthcare product and its virtual assistant

I led brand strategy, visual identity, and art direction, working across brand, product visuals, and the assistant’s visual presence within the interface

Developed a complete visual identity system, including logo, typography, color palette, and core brand assets

Defined the visual and UI direction of the digital assistant as a character integrated into the product experience

Used AI-driven workflows in developing the assistant’s character, voice, and selected visual materials

The project resulted in a cohesive brand system and a production-ready assistant, aligned across brand and product