🎤Spikkr: Waitlist Website

Overview

Spikkr, a platform connecting speakers and event organizers, wanted me to UX copy (for waitlist website) for its upcoming launch.

The Goal

The primary goal was to craft engaging and informative UX copy for the Spikkr waitlist website. This copy is needed to not only attract potential users but also provide a seamless, user-centric experience.

The Problem

Spikkr faced the challenge of communicating its value proposition effectively while encouraging users to join the waitlist.

Approach

My approach was rooted in addressing both user needs and business goals:

User-Centric Focus: I conducted user research to understand the pain points and motivations of potential users. This insight guided the content strategy.

Clarity and Engagement: I prioritized clear, concise, and persuasive language to communicate the benefits of joining the waitlist. I aimed to make users feel excited and informed.

Collaboration: Close collaboration between myself and the designers ensured that the copy and design seamlessly complemented each other. Content was thoughtfully integrated into the design to guide users intuitively.

Deliverables

The deliverables included a UX copy for the waitlist site:

Hero Section: Engaging headline and call-to-action.

Value Proposition: Clear articulation of Spikkr's benefits.

Why Join the Waitlist: Compelling reasons to encourage sign-ups.

FAQs: Anticipating user questions and providing concise answers.

Testimonials: Sharing early adopter feedback for social proof.

Outcomes

The results speak to the success of the project:

200+ waitlist signups within weeks of launch.

Increased user engagement with the waitlist content.

Reduced bounce rate as users found the information they needed.

Positive feedback from users on the clarity of the waitlist page.

Conclusion

This case study illustrates the impact of user-centric UX writing on the Spikkr waitlist website. The collaboration between myself and the designers played a pivotal role in achieving these outcomes, demonstrating the power of aligning content with design in delivering a cohesive and persuasive user experience.