For Right Swipe (@rightswipe.co.in), I developed and executed a targeted social media marketing strategy aimed at increasing brand awareness and engagement within 18-30 Year old travel niche. My work involved:

1. Content Creation: Developed visually appealing and engaging content that resonated with the target audience, focusing on travel tips,Adventure success stories, and interactive posts like polls and quizzes.

2. Audience Engagement: Actively managed the Instagram handle by responding to comments and messages, fostering a community of users seeking Young Group travel services, and encouraging conversations around the brand.

3. Campaign Management: Created and managed Instagram ad campaigns to boost visibility, attract more followers, and generate leads. The campaigns were optimized to target individuals looking for travelling to Thailand & Europe within Young Groups in India.

4. Analytics and Performance Tracking: Analyzed content performance using Instagram insights to identify the most engaging content types, optimize posting schedules, and continuously refine the strategy for better reach and engagement.

5. Influencer Collaborations: Partnered with micro-influencers to amplify the brand's message, helping to increase follower count and improve brand trust in the travel space. This approach resulted in a growing and engaged follower base, contributing to the brand's overall growth on Instagram.