For MamaEarth Singapore (https://www.instagram.com/p/C3XadSfS-MG/), I led the social media marketing efforts, focusing on expanding brand awareness and driving e-commerce sales on platforms like Lazada and Shopee.

My contributions included:

1. Content Creation: Developed high-quality, engaging content that highlighted MamaEarth's natural and organic beauty products. This included product features, tutorials, customer testimonials, and promotional campaigns designed to showcase the benefits of using chemical-free, eco-friendly products.

2. Community Engagement: Managed the Instagram account by engaging with followers through comments, direct messages, and interactive content like polls and Q&A sessions. This fostered a sense of trust and loyalty within the eco-conscious beauty community.

3. Sales Promotions: Crafted Instagram-specific promotional campaigns that aligned with special sales events on Lazada and Shopee, ensuring a cohesive strategy across all platforms. This included flash sales, discount codes, and limited-time offers to drive traffic to the e-commerce stores.

4. Influencer Marketing: Collaborated with local Singaporean influencers who align with the natural beauty ethos, amplifying the brand's message to a broader audience and driving credibility through trusted voices.

5. Analytics and Insights: Regularly monitored Instagram analytics to track performance, optimizing future content based on what resonated most with the audience, resulting in increased engagement and conversion rates. This strategic approach helped MamaEarth Singapore build a stronger presence in the competitive beauty market, while simultaneously increasing sales and customer engagement on its e-commerce platforms.