KLAAR Brand Development for Scandinavian Cocktails

KLAAR is the ready-to-drink cocktail concept developed under Scandinavian Cocktail Lab.

The idea is to take high-quality Scandinavian cocktails and make them easy to distribute far beyond the bars, restaurants and events where they were originally created.

Scandinavian Cocktail Lab exists to promote, develop and grow Scandinavian cocktail culture.

Distilleries across Scandinavia are producing gin, whisky, aquavit, liqueurs and other spirits, often using local ingredients and traditions to create something unique to the region.

KLAAR turns that idea into a ready-to-drink format. Each cocktail is built around Scandinavian spirits, clear flavours and simple presentation.

The bottle becomes a way to distribute more than a cocktail. It distributes the story behind the spirit, the ingredients and the place it came from.

The name begins with the Swedish word klar, meaning clear.

The added A makes the name distinctive and becomes the visual centre of the identity.

The two A forms overlap as a pair of Scandinavian mountain peaks. Their open triangular counters keep the wordmark sharp, recognisable and entirely black.

The logo always remains monochrome. Orange is reserved for rare applications outside the mark.

White and black carry the brand. Warm paper adds tactility, while grey provides quiet structure.

Bitter Orange appears only as a thin signal. Its rarity makes the interrupted label rule recognizable.

The final direction uses a compact, wide single-serve bottle with high rounded shoulders, a short neck, an ivory plug stopper and a heavy clear base.

The warm-white label keeps the wordmark first. The product name sits in the optical centre, while flavour cues anchor the base.

A thin orange rule is split into two segments so the KLAAR wordmark appears to cut through it.

The identity stays consistent while each cocktail takes on its own Scandinavian setting, colour and ingredient story.

KLAAR is built around high-quality Scandinavian spirits, clear flavours and simple presentation. Every cocktail has a clear connection to the region through its spirit, ingredients or flavour profile.