Website Design / cxfoundation.org

CX Foundation is a leader in CX insights, research, and strategy, equipping businesses with the tools to create impactful, customer-centric transformations.

They came to me with their website wireframes that needed to be turned into freshly branded pages with stunning visuals.

I and the team helped them design 15+ AI-inspired pages that will elevate CX Foundation as a brand.

🌀 The main scope included:

Complete website design

Desktop & mobile optimized designs

Rebranding

Brand assets

✨ Key challenges we addressed:

Defining the next chapter of CX Foundation as a brand.

Ensuring content remains clear and readable without overwhelming users.

Balancing a tech, futuristic style with simplicity.

Initially, we set out to combine key elements that would later define CX Foundation's new brand:

A font that is bold enough for titles yet readable for long paragraphs.

Gradients that evoke modern and tech vibes.

3D elements to add a unique touch to the overall brand.

Use shapes from the logo typography, particularly from the letter X.

The old logo didn't reflect the company's technology-oriented focus. We aimed to rethink the typography, incorporating hard lines with subtle details to make it stand out.

These details also allowed us to reuse elements across brand materials, further enhancing the brand's visibility.

The client came to me with set of 13 wireframes for each of the initial pages.

From there we took step-by-step approach to come to the final solution.

The process involved logo redesign, home page exploration, inner page design, brand asset finalization, and handing off desktop and mobile designs.