We worked with the PSV team on the launch of their product, pano. After learning about their goals and ideal customer personas, we iterated and landed on this unique brand which includes a happy little logo.

Since the product's goal is to help businesses find which of their customers need attention, we wanted to make sure the brand grabbed their attention right from the jump.

We created this slick website in Webflow, utilizing images from within the product (which we also designed — we'll come back to that in a sec) and fun shapes to visualize the flow of data.

Branding is so much more than a logo, website, and other marketing materials. A true brand should flow through into the product. So we made sure to bring some of the playfulness and boldness into the product while keeping it as simple and intuitive as possible.

The goal for pano that came from extensive research with potential customers was, "I don't want to open up another tool every day."

So we worked to create an easy set-up and onboarding flow so that users wouldn't have to open it up again after that. It would be baked into their browser and could work within their existing toolkit.

See more at https://gopano.io