The aim of CapitalOne was to bridge design and functionality by creating a streamlined digital presence tailored for the Web3 and blockchain investment space. The project was built to:
Establish credibility and trust for blockchain VCs.
Provide a clear, narrative-driven structure to communicate vision, portfolio, and expertise.
Deliver a minimalistic design that avoids clutter but still feels modern and dynamic.
Position VC firms competitively within the fast-growing blockchain ecosystem.
My Role
As the designer, I led the end-to-end creation of CapitalOne:
Research & Strategy: Analyzed the blockchain VC landscape to identify design needs, user expectations, and trust-building elements.
UX/UI Design: Designed a one-page flow with clear content hierarchy, emphasizing minimalism and storytelling.
Lastly,
CapitalOne was designed to help VCs attract top-tier startups by clearly communicating their mission, expertise, and strategic advantages.