Pea Nutty is a bold and energetic peanut butter brand designed to stand out on the shelf. Inspired by warmth, nuttiness, and a playful spirit, the branding embraces a vibrant color palette and hand-drawn elements to evoke a sense of fun and authenticity.

The identity balances appetizing warmth and energetic contrast, combining rich orange and bold blue to create a fresh and memorable visual impact. The custom typography and organic shapes add a handcrafted, natural feel, reinforcing the brand’s commitment to simplicity and quality.

The label design features a dynamic mix of bold typography and quirky peanut illustrations, making it instantly recognizable. The design reflects the brand’s essence—fun, nutty, and naturally delicious.

This project captures the joy of peanut butter while maintaining a modern, clean look that appeals to a wide audience.