Wick & Wax - candle packaging

Wick & Wax is a premium candle brand that embodies warmth, serenity, and sophistication. The packaging design reflects a minimalist yet luxurious aesthetic, ensuring an elevated unboxing experience for customers who seek relaxation and indulgence.

The packaging follows a clean, neutral, and elegant approach, using soft tones, subtle floral illustrations, and delicate typography to evoke a sense of calm and refinement. Each candle scent is distinctly named to reflect its mood-enhancing qualities, such as "English Garden", "Lavender Whisper", and "Sweet and Cozy."

Minimalist Labeling: A soft, cream-colored background with delicate serif typography enhances readability and sophistication.

Subtle Floral Patterns: Light, hand-drawn botanical illustrations subtly frame the labels, reinforcing the natural and artisanal essence of the brand.

Elegant Color Palette: A harmonious mix of warm neutrals and muted pastels complements the product’s premium appeal.

Sophisticated Box Design: The outer packaging maintains a refined structure with a balance of negative space, logo placement, and scent descriptions to enhance brand recognition.

Wick & Wax candles are designed for those who appreciate the finer details in life. With a commitment to high-quality ingredients and a thoughtfully crafted aesthetic, the brand creates an atmosphere of warmth, comfort, and timeless elegance.