Wick & Wax - candle packaging

Diana K

Graphic Designer

Logo Designer

Packaging Designer

Affinity Designer

Affinity Photo

Graphic Design

Wick & Wax is a premium candle brand that embodies warmth, serenity, and sophistication. The packaging design reflects a minimalist yet luxurious aesthetic, ensuring an elevated unboxing experience for customers who seek relaxation and indulgence.

Design Concept

The packaging follows a clean, neutral, and elegant approach, using soft tones, subtle floral illustrations, and delicate typography to evoke a sense of calm and refinement. Each candle scent is distinctly named to reflect its mood-enhancing qualities, such as "English Garden", "Lavender Whisper", and "Sweet and Cozy."

Key Features

Minimalist Labeling: A soft, cream-colored background with delicate serif typography enhances readability and sophistication.
Subtle Floral Patterns: Light, hand-drawn botanical illustrations subtly frame the labels, reinforcing the natural and artisanal essence of the brand.
Elegant Color Palette: A harmonious mix of warm neutrals and muted pastels complements the product’s premium appeal.
Sophisticated Box Design: The outer packaging maintains a refined structure with a balance of negative space, logo placement, and scent descriptions to enhance brand recognition.

Brand Message

Wick & Wax candles are designed for those who appreciate the finer details in life. With a commitment to high-quality ingredients and a thoughtfully crafted aesthetic, the brand creates an atmosphere of warmth, comfort, and timeless elegance.
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Posted Mar 5, 2025

Graphic Design, Logo Design, Packaging Design

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Graphic Designer

Logo Designer

Packaging Designer

Affinity Designer

Affinity Photo

Graphic Design

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