Visual Identity Design for InfoAnalytics

Hayley Cantor

InfoAnalytics: Brand & Visual Identity Design

InfoAnalytics is a Barcelona-based data intelligence consultancy that helps businesses make smarter decisions through advanced analytics, AI, and business intelligence solutions. I was commissioned to create a full visual identity that would reflect their expertise, clarity, and trustworthiness, while also standing out in a highly technical field.
The project included logo design, color palette, typography, icons, and a comprehensive brand toolkit to ensure consistency across platforms. The aim was to balance innovation with approachability, creating a clean, modern aesthetic that supports their mission of making complex data feel intuitive and accessible.
"We visualise data as a vast, undiscovered landscape. Analysts navigate this landscape, finding patterns and insights like explorers in uncharted territory."
"We visualise data as a vast, undiscovered landscape. Analysts navigate this landscape, finding patterns and insights like explorers in uncharted territory."
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Posted Jun 11, 2025

Outdated brand and no site, InfoAnalytics needed to attract new clients at MWC, so we created a bold identity and landing page to support confident outreach.

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