InfoAnalytics is a Barcelona-based data intelligence consultancy that helps businesses make smarter decisions through advanced analytics, AI, and business intelligence solutions. I was commissioned to create a full visual identity that would reflect their expertise, clarity, and trustworthiness, while also standing out in a highly technical field.
The project included logo design, color palette, typography, icons, and a comprehensive brand toolkit to ensure consistency across platforms. The aim was to balance innovation with approachability, creating a clean, modern aesthetic that supports their mission of making complex data feel intuitive and accessible.
"We visualise data as a vast, undiscovered landscape. Analysts navigate this landscape, finding patterns and insights like explorers in uncharted territory."
Outdated brand and no site, InfoAnalytics needed to attract new clients at MWC, so we created a bold identity and landing page to support confident outreach.