Social Media Management @WillFranklinRacing 🏁
Adrienne Kern
Will Franklin Racing
Join Will Franklin on his journey to becoming a professional racing driver.
PROJECT DETAILS
It was a privilege to promote an ambitious and bright young teenager Will Franklin's path to professional racing. I built his social media presence from scratch. This involved securing handles across major platforms, collaborating on storytelling, creating digital banners, curating content, scheduling posts, engaging followers, and analyzing metrics to drive brand growth. Through these efforts, I successfully brought Will Franklin Racing to life, cultivating a dedicated fan base.
CHALLENGE
Will Franklin didn't have any prior social media or online presence. My assignment was to showcase Will's journey, emphasizing the dedication and perseverance needed to excel as a racing driver and inspiring those interested in the sport. The objective was clear: expand his audience and attract sponsors. Starting from scratch, I faced the task of building a strong social media presence across multiple platforms, captivating an audience drawn to authentic storytelling and the ascent of a young prodigy.
SOLUTION
From securing handles to strategic posting, I highlighted every aspect of Will's racing career. With adrenaline-fueled visuals and real-time updates, Will Franklin racing came alive online. Achieving remarkable growth, averaging 4 new followers daily, I turned viewers into dedicated fans, moving the brand forward. However, as Will takes a brief hiatus to recover from a minor surgery, our journey together temporarily pauses, but the excitement continues to build for his return to the track.
STRATEGY
