Client: STA Elevators

Industry: Services, Consulting, Elevators, Construction

Headquarters: Londrina, Brazil

Services: Product Design, UX Research, Content Strategy, UX/UI Design

GG Studio designed and developed a fully custom website in Framer, featuring advanced animations, technical SEO, and a highly responsive interface. The new experience brings a clean, confident visual language that reflects STA's expertise built over more than a decade in the sector. The result is a website that positions STA as a modern industry reference delivering credibility, smoother navigation, and stronger trust with every scroll.

The project followed the structured GG Studio process, combining strategic planning, UX design, and high-performance development.

We started with a research and structure phase, analyzing the company's positioning and defining a clearer information architecture for services, credibility signals, and client trust.

Next, we created strategic wireframes, organizing the content to guide users through the site in a natural and persuasive flow. The goal was to make the information easy to absorb while reinforcing the company's authority.

With the structure defined, we moved into UI design, crafting a clean and modern visual identity that communicates precision and professionalism. Subtle motion interactions and advanced animations were introduced to create a premium browsing experience.

Finally, the entire website was developed in Framer, ensuring maximum responsiveness, fast loading performance, and strong technical SEO foundations to support long-term visibility.

STAGE 1 - Discovery: Briefing and Onboarding, Product/business goals, Product testing, Define goals, Market research.

STAGE 2 - Architecture and UX Design: Benchmark, Wireframe, Architecture Mindmap.

STAGE 3 - Design System and UI: Moodboard, Guidelines, Interface Design, Responsive Design, Key Visuals, Design System.

STAGE 4 - Support: Continuous improvements.

STA is a traditional company in a technical and competitive industry. The challenge was to modernize its digital presence without losing the credibility and solidity that the brand had built over more than a decade.

The existing website lacked visual impact and did not communicate the company's level of expertise or reliability. It also needed better responsiveness, stronger SEO foundations, and a more engaging browsing experience.

The objective was to create a platform that could position STA as a modern industry reference in Brazil reinforcing trust, improving the user journey, and supporting new business opportunities.

The new STA website represents a major evolution in the company's digital presence. The clean and modern design now reflects the brand's real-world expertise, reinforcing credibility and professionalism at every touchpoint.

Visitors immediately perceive STA as a reliable and technologically advanced company in the elevator sector. Advanced animations and smooth transitions create a more engaging experience, while the responsive structure ensures flawless navigation across desktops, tablets, and smartphones.

Combined with a solid technical SEO foundation, the website now acts as a powerful digital asset helping position STA as a modern reference in its industry and strengthening trust with potential clients.