Lumina Dental Institute Website & Launch System

Client: Lumina Dental Institute Industry: Dental Education, Continuing Education, Healthcare, Info Products Headquarters: Orlando, Florida, USA Services: Discovery Workshop, Full Website Build, Framer Development, Kajabi Integration, CRM & Automation Setup, Email Nurture Sequences, SEO / AEO / GEO, Custom Code, Team Training

A site, a funnel, and a trained team, all live in one week.

We started with an in-depth discovery session to map the audience, the offer, and the launch calendar. From there, we designed and built a multi-page Framer site wired directly into Kajabi, so every form, every lead, and every email worked from day one. Then we trained the Lumina team to run it on their own.

Multi-page dynamic website in Framer: Home, The Bench & Beyond™, Masterclass, About, Contact, and legal pages

Launch funnel built in phases: pre-sale, free masterclass registration, and in-person course enrollment

Kajabi integration with custom code on every form, passing lead data and triggering Kajabi automations

CRM connection, so every lead lands tagged and ready for follow-up

Email nurture sequences to warm masterclass sign-ups into course buyers

SEO, AEO, and GEO optimization: built to rank on Google and to be cited by AI answer engines

Performance-first build: sub-2-second load times on every page

Full team training, leaving Lumina with the skills and autonomy to update any page

Stage 1: Discovery Briefing and Onboarding · Product/business goals · Product testing · Define goals · Market research

Stage 2: Architecture and UX Design Benchmark · Wireframe · Architecture Mindmap · Journey Design · User Testing

Stage 3: Design System and UI Moodboard · Guidelines · Interface Design · Responsive Design · Key Visuals · Design System

Stage 4: Growth & Support Continuous Improvements · Conversion Rate Optimization · A/B Tests · Data Iteration

Dr. Luana Oliveira-Haas, founder of Lumina Dental Institute, had the credentials and the curriculum. Former AEGD Program Director, ADEX Board Examiner, and faculty at four U.S. universities, she built The Bench & Beyond™ Intensive to help internationally trained dentists get accepted into U.S. dental schools.

What she did not have was a way to reach them. The launch called for a pre-sale phase, a free masterclass to warm up leads, and a path from first click to a $3,495 in-person seat. All of it had to work together, and it had to go live fast.

No website or brand presence to support a premium course

No lead capture or nurturing flow before the sales window opened

No connection between the site, the email list, and the course platform

A tight launch window: the site had to be live in days, not months

The masterclass registrations sold out and dozens of qualified dentists entered the funnel. The site now runs the full launch cycle on its own: it captures leads, nurtures them through Kajabi, and moves them toward the in-person course. Dr. Oliveira-Haas and her team update any page without needing a developer.

7 days: Full delivery from discovery to launch, multi-page site, Kajabi integration, and team training included.

95+: PageSpeed score on mobile, and a perfect 100 on desktop.

<2s: Page load time on every page, a fast-first experience for dentists comparing programs.

100%: Team independence: after hands-on training, the Lumina team updates any page without a developer.

Book a free discovery call!