Facebook

Facebook BACKGROUND: The Creative Shop is a diverse crew of artisans, tinkerers, designers, writers, artists, rock stars, and inventors. They aim to enable brands—both big and small—to connect with people around the world and grow their businesses on Facebook. CS organizes events to explain how Facebook tools can be essentials to a company's digital transformation. This particular event, titled The Trip Starts Here, was focused on the travel industry. MY ROLE: I was the art director and the designer of the graphics, layout, icons, and infographics on this project. GOALS: Explain how videos ads can help and grow brand awareness on social media. DESIGN PROCESS: For this project, I used cognitive, strategic, and practical tools such as interviewing travelers, travel agencies and their partners, and micro-influencers/influencers. I also gathered insights to offer the best layouts and visuals.