L'Oréal

BACKGROUND: Tu Piel y Tú is an L’Oréal unbranded content site. MY ROLE: I mainly worked as a user experience designer—conducting research, defining the UX requirements, building InVision prototypes, conducting usability tests, mapping out the user journey, and designing the visuals and branding. GOALS: The goal was to convert the blog Tu Piel y Tú into an unbranded content site by creating engagement and advocacy. DESIGN PROCESS: For this project, I took a structured approach to generate and evolve ideas. Interviews · Persona · Stakeholder’s map · Business map canvas · Customer journey map · User journey · Wireframes · Prototype · Test