Automating Content + Lead Flow for a Real Estate Client
Shorya Vijayvargiya
A solo content creator needed to automate two aspects of their real estate blog and lead funnel:
Repurposing blog headlines into social content
Capturing and routing leads from content to CRM and alerts
Tools Used:
Make.com for all automation
Claude (via API) for turning blog headlines into short social captions
WordPress (Breakdance) to trigger workflows on new blog posts
Slack for internal team alerts
Airtable for storing and managing leads
Workflow Highlights:
When a new blog post was added on WordPress, the title and summary were pushed into Claude to generate 3 Instagram captions and 1 email subject line.
These were sent to Airtable for review and scheduled manually later using a social tool.
A lead magnet form (via Typeform) was connected to Airtable and also triggered alerts on Slack for the team to follow up.
Every Monday, the system auto-generated a summary of new leads, pending follow-ups, and content published.
Results:
Saved ~6–8 hours/week on manual content writing and updates.
No leads got lost because slack notifications reduced delays.
The client now has a repeatable system they run weekly with zero dev help.
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Posted Jul 27, 2025
I automated content repurposing and lead management for a real estate brand using Make.com, saving the client 6-8 hours weekly.
