Gift App Animation (Lottie, GIF, Json)

Overview I animated a walkthrough for a gifting app that sends digital or physical gifts. The animation guides users through the entire feature flow — from browsing gifts, picking a recipient, setting delivery, recording message with the gift — all exported as Lottie JSON for seamless app integration.

Clearly communicate key app features visually

Make the onboarding or tutorial feel lively and intuitive

Keep the animation lightweight and performant for mobile use

Mapped user journeys: choosing a gift, customizing, sending, and recording voice notes

Animated in After Effects with friendly transitions, path animations, and easing

Exported via Bodymovin for Lottie, optimized JSON to minimize file size while maintaining clarity

Showing complex feature states (like “select gift,” “add message,” “record voice notes”) in a short, readable sequence

Keeping motion simple but engaging — not overwhelming the user

Delivering JSON that remains performant without sacrificing visual polish

Outcome The app walkthrough feels smooth and familiar: every step of gifting is animated to guide the user and reinforce the app’s value. Because of the Lottie format, the animations integrate cleanly into the UI, enhancing onboarding and making feature discovery feel more delightful.