The Aware Brand • Instagram photos and videos

📅 When: Since July 2022

🧑 Who: The Aware Brand

❓ Asks: Enhance following, create viral content, power up sales

💡 Insights: My challenge was to redirect the right audience — as they had a ton of following that didn't convert to sales. I didn't have much experience with e-commerce brands, but I found the right research and strategy can work miracles. 💫 How: Working the research and analysis on the costumers they already had, and adding it with the right steps in their funnel, gave the secret code to turn this into a success.

Social Media is not just about posting content. In this project, I did extensive analysis and research for a strategy that helped get the results we have now. When I got this account, it had only 37 website clicks per month. The strategy moved it to thousands in sales!

Brand voice is also really important to keep the personality and right approach for this audience. It's amazing what you can accomplish, aiming to the right audience!