Brand, Product and UI/UX Web Design

KIIN is a sustainable brand with the vision to create fashion items that have a positive impact on the environment through the use of recycled materials. The intention is to create a higher level of awareness for our planet and the “fast fashion” consumption we are currently experiencing.

The goal was to create a brand and e-commerce that reflects Mexican lifestyle, as well as the connection to nature. A website should be created that reflects exactly these points. It was important to keep the number of necessary clicks-to-buy as low as possible. So that the user has only a small effort to reach his goal.

My tasks during the project:

Logo, color palette, and style guide

Conducting an Empathy Map

Packaging Design

User Flow

Low Fidelity Design

High Fidelity Design

Right at the beginning of the website, a “Parallax Effect” was created to hold the customer's attention. This so-called "parallax effect" creates an impression of depth for the user - the website appears like a 3D animation that continues down the scroll. By implementing this effect, the user is kept longer and automatically reaches the next step of the customer journey.