UI/UX Design for Web and Mobile App, Landing Design

GooseFX is a fully suite DeFi platform to trade crypto, stocks, and yield farm built on Solana and Serum. The long-term vision of the company is to provide financial freedom and equal market access to users around the world. Because of the implementation of different features, a design was needed which is consistent and ensures a simple usage for users.

My task during the project: User experience:

Create several Personas for the product

Create a Journey Mapping for the visual representation of the processes, to detect needs and perceptions of users during their interaction with the platform. With this approach, possible improvement potentials could be worked out - Conduct

Competitive Audits, to get an overview of the competitors’ strengths and weaknesses

Ideation process, using "Crazy Eights" to help to think of several idea (outside the box) in a record time.

Create User Flows with several Storyboards according to the personas

Low fidelity wireframes

High fidelity wireframes

Prototype

Conduct Quality Assurance (QA-Testing) for continues improvements.

Creating Mockups for marketing purpose