PERFUMER H | E-COMMERCE RE-DESIGN | FIGMA PROTOTYPING

• Objective: Create a luxurious and seamless e-commerce experience for Perfumer H, embodying their premium identity through minimalist design and functionality.

• Tools Used:

• Figma: For wireframing and UI/UX design.

• Google Docs: For content structuring and outlining user journeys.

• Key Steps:

• Collaborated with the client to understand their vision and audience preferences.

• Developed a concept prioritizing white space, black-and-white color schemes, and a clean layout to exude luxury.

• Outlined user journeys focusing on showcasing products, enhancing discoverability, and simplifying navigation.

• Objective: Design an intuitive interface that embodies Perfumer H’s elegant branding.

• Tools Used:

• Figma: For creating design mockups and prototypes.

• Adobe Illustrator: To refine visual elements.

• Key Steps:

• Designed a minimalist homepage featuring prominent use of white space and black-and-white tones.

• Developed product pages with high-quality images, detailed descriptions, and quick add-to-cart functionality.

• Incorporated subtle hover animations to enhance user interactions without overwhelming the design.

• Objective: Showcase Perfumer H’s products in a way that highlights their craftsmanship and luxury appeal.

• Tools Used:

• Photoshop: For enhancing product images.

• Cinema 4D: For creating static 3D renders of selected products to add depth.

• Key Steps:

• Enhanced product photography with a focus on lighting and textures to highlight premium quality.

• Integrated 3D visuals for hero sections, giving an elevated and immersive experience.

• Ensured visual consistency across all pages to align with the luxury brand identity.

• Objective: Build a fast, responsive Shopify store with a seamless user experience.

• Tools Used:

• Shopify: For e-commerce platform development.

• Hydrogen: For headless Shopify development to enhance performance and flexibility.

• Tailwind CSS: For styling to maintain design consistency.

• Key Steps:

• Developed custom templates for the homepage, collection pages, and product pages.

• Implemented a clean and intuitive navigation system with dropdown menus and a prominent search bar.

• Integrated responsive design for flawless functionality across desktop, tablet, and mobile devices.

• Objective: Add subtle animations to elevate the shopping experience while maintaining a luxurious feel.

• Tools Used:

• GSAP (GreenSock): For smooth animations and transitions.

• Three.js: For lightweight product animations where applicable.

• Key Steps:

• Added hover animations on buttons and product images to enhance engagement.

• Integrated smooth scrolling and fade-in effects for a refined browsing experience.

• Ensured animations were understated to align with the minimalist aesthetic.