Reinventing User Onboarding

We embarked on a thorough revision of the onboarding experience, delving into user behavior, mapping journeys, and identifying pain points. Our research extended beyond our platform, benchmarking over 20 others for inspiration and best practices across web and mobile experiences. We crafted multiple flows and wireframes, validating each to ensure a resonant experience for our diverse community of learners and creators.

For newcomers, we designed an intuitive process to explore their interests within our expansive taxonomy, offering personalized course recommendations from the start. For existing users, we created a seamless transition that preserved their preferences while introducing new possibilities.

This laid the foundation for future innovations, including pre-paywall onboarding and enhanced email nurture flows, extending the personalized journey beyond onboarding.