Inspired by the rich heritage of a small industrial town, this boutique hotel requires an identity system and collateral.

Petersburg, Virginia was one of the first major transfer points for railroad travel in the U.S., stimulating industry in the town.

The brand's logo and overall concept are inspired by railroad track connectors, which facilitate movement in a new direction.

In the same way that railroads do, The Petersburg facilitates a journey filled with discovery and culture - a new connection waiting to be made.

This notion of exploration and connectivity is carried through each branded element as a hallmark of The Petersburg's spirit.