La Levrier Brand Identity

Brand Strategy: Developed a visual strategy that mirrors the café's unique blend of elegance and playfulness. Focused on creating an identity that’s contemporary yet timeless, ensuring it stands out in the bustling café market in Marseille.

Logo Design: Crafted a bold, recognizable logo featuring an Afghan Hound mascot, symbolizing the café’s sophisticated yet quirky personality. The design conveys both the elegance of the café and its welcoming ambiance.

Color Palette: Selected retro-inspired colors that combine rich, warm tones with soft pastels, establishing a nostalgic, yet fresh feeling.

Typography: Designed custom fonts with clean lines and a modern twist, balancing readability with personality. The typography complements the overall brand aesthetic, ensuring consistency across all materials.

Packaging & Collateral: Designed custom coffee cup sleeves, menu cards, and other packaging materials that tie back to the branding, ensuring a seamless customer experience from the first touchpoint to the last sip.