3D Fashion Character Design for Client "UrbanVibe"

Problem: "UrbanVibe" approached me with a challenge to create a bold and trendy mascot that would connect with their youthful, fashion-forward audience. Their goal was to develop a character that could be used across various digital platforms, social media, and merchandise while representing their brand’s modern, urban identity.

The challenge was to design a character that was not only visually striking but also versatile enough to be used in multiple formats without losing its appeal or personality. They needed a mascot that felt both fashion-conscious and fun, perfectly capturing the essence of their brand.

Solution: For this project, I used Womp and Blender, with Womp as the primary tool for the 3D character design. Womp allowed me to rapidly prototype the character’s proportions, clothing, and features, giving me total control over the design process with its intuitive interface and easy-to-use tools. The interactive nature of Womp helped me to experiment freely with the character's style, providing an ideal environment for creating dynamic and visually engaging designs.

Here’s how I approached the design:

Bold Streetwear Style: I gave the character a street-style vibe with trendy elements like sneakers, oversized glasses, and a cap, ensuring it felt contemporary and relatable.

Playful Proportions and Poses: I created a character with exaggerated features and playful proportions to make it stand out, capturing the attention of the target audience.

Brand Reflection: Every detail of the character—from its attitude to its outfit—was crafted to reflect "UrbanVibe’s" identity, which is all about confidence, individuality, and modern fashion.

Versatile for Multiple Uses: I designed several poses and outfits, ensuring the character could be used across all marketing channels—digital ads, social media posts, and even merchandise like T-shirts and hats.

Tools Used:

Womp: The primary tool used for creating the 3D character model. Womp’s advanced features allowed for rapid iteration and detailed character design, creating a stylized and fun look.

Blender: Used to refine details and create high-quality textures to ensure the character was polished and ready for animation and rendering.

High-Quality 3D Character Model: Created using Womp with detailed textures and accessories for a polished final product.

Dynamic Poses and Expressions: A variety of character poses to enhance the mascot’s use in multiple contexts.

Ready-to-Use Character Assets: Exported in editable formats, ensuring ease of use across various platforms.

Animation Files: Pre-rendered animations showcasing the character’s personality.

The final character was a success for "UrbanVibe," reflecting their bold, trendy brand personality. The mascot is now an essential part of their visual identity, appearing across social media, digital campaigns, and merchandise. The use of Womp was instrumental in creating a character that is both visually captivating and adaptable for multiple uses.